When it comes to services for Indies, the internet is the one place most of us go shopping. Yet, finding what we need is not a simple thing. Our first stop will always be a search engine, but as we go through the list of companies, and begin the click-through process, we realize quickly that we not only don’t know what we are looking for, in many cases the websites we are checking out don't even specify the costs clearly. That and the justified fear of scams is enough to paralyze new authors on the spot when it comes to searching for services that might work for them. In my opinion, we should all be able to shop for services the same way we shop for groceries and clothes. In all honesty, the 'full disclosure' policy should also be applied to people, and thus my new profile pic, showing all my shades of gray! Following are some things to consider when searching for publicity and promotional help through the internet:
- The first thing to do is to sort out the websites that offer services a la carte and those who do not disclose services or prices.
- Then tackle all the places that show details. Make a selection of a couple that call your attention, not just on prices but also on the detail of services described, as well as any additional information about the staff, and the company's mission statement. Don't shy away from contacting them to get a feel for them, and ask questions.
- Once you have an idea of what publicity services look like, check out the ones that pique your interest and compare those companies to make an educated choice.
In the end, there is no wrong or right, just what works for each one of us, but we can’t figure it out if we don't have the necessary information! For more on how we help authors visit readerviews.com.
Susan Violante is the Managing Editor of Reader Views, a book review and author publicity service where avid readers can find reviews of recently published books as well as read interviews with authors. She is also Managing Editor of First Chapter Plus, an online e-Catalog that introduces books to Libraries, Bookstores, Media, Reviewers, Bloggers and Readers.
Susan published her first book : Innocent War: Behind An Immigrant's Past - Book 1 in 2009, and released her revised edition in 2011. Her sequel to Innocent War, Emerging from the Rubble is scheduled to be published later this year. Tuma: The Tribe's Little Princess was published in 2014 under her own label, I Have Something To Say Press.