2. Cover: Yeah, it matters. What’s the old saying? If they pick up your book for 15 seconds, you’ve probably got a sale? Get a professionally designed cover (be sure you have rights to any art work you include).
3. Here’s another tip for good use of time during the campaign: submit your book to a well known/regarded review agency (Reader Views) and have it reviewed. It’s worth the money, and you’ll have 30 days while your Kindle Scout campaign is running.
4. Make sure your first 5000 words (posted on your campaign page) are “grabbers.” Same goes for the short blurb (book one-liner) posted with your cover.
Okay, now the tough part: marketing your campaign. Here’s how I attacked this issue:
1. Utilize social media. I found Facebook and LinkedIn most effective. Tweets were a close second. Tweets from external sources (book sites, Twitter services, etc.) got more response than tweets on my personal twitter account. I also hounded my e-mail contacts, with some success.
2. I ran ads on a number of book sites. If you shop around, you can find some bargains.
Okay, that’s my two-cents worth, I’ll post again when my campaign is over . . .
Randall Reneau is the author of five previous novels, including Diamond Fields, a Royal Dragonfly Book Awards grand prize winner, and Deadly Lode, a Richard Boes Memorial Award winner. He is also a two-time winner of the Pinnacle Book Achievement Award. A former international geologist and Vietnam veteran, he lives with his wife, Lynne, in Austin, Texas.
Click the link for more information and to check out the Kindle Scout campaign for "The Medinandi License" by Randall Reneau